International Retail Energy Provider
EE Incentives partnered with a premier international retail energy provider to create a robust, unique, and relevant points and loyalty program which increased customer acquisition, retention, and engagement while reducing customer churn and attrition. With this current and ongoing program, positive indications were seen as early as 6 months into the program, and definitive positive findings were proven after 24 months of program maturity.
Net Promoter Score* Results
Non-member NPS 4.5
Member NPS 35.6
*Net Promoter Score (NPS) is a metric to determine customer satisfaction used by multiple industries.
31.1 point NPS difference between reward members and non-members
Additional Amazing Results
1.2 million program participants
31% increase in conversion rate
29% increase in sales effectiveness
Increase in email capture rate from 31% to 72%
Decreased customer service issues and requests compared to
Average decrease of 47.3% in customer attrition